BRANDING  2023
YIXUAN CAO




Stu’ffy Puffs
The Working Assembly

Stu’ffy Puffs is a corn-based puff snack. This direction emphasizes Stu’ffy Puffs unique and tasty flavors by utilizing typography, bright and warm colors and whimsical characters that speaks to the puffy treat inside the bag.




  



Yixuan Cao is a Ürümqi born, New York based graphic designer. She holds a BFA degree from the School of Visual Arts.

Previously, she worked at The Working Assembly, Gretel, Instrument, PepsiCo and School of Visual Arts. She is a part of Studio YSFT. She is currently freelancing.

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