Stu'ffy Puffs — Yixuan Cao

Stu’ffy Puffs

The Working Assembly

Stu’ffy Puffs is a corn-based puff snack. This direction emphasizes Stu’ffy Puffs unique and tasty flavors by utilizing typography, bright and warm colors and whimsical characters that speaks to the puffy treat inside the bag.

Yixuan Cao is a Ürümqi born, New York based designer and art director.

She blends strategy with craft, turning abstract problems into clear, purposeful design through dialogue and collaboration. Her work helps brands find clarity, create tailored design + social solutions that are both effective and visually strong.

She is currently freelancing.

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